At the most basic level, an SEO strategy is a comprehensive plan to bring more visitors to your website through search engines. Here at Americaneagle.com, we provide SEO strategy and consulting services to ensure new or redesigned websites are positioned for success. When working on an SEO strategy for a website, we create a blueprint based on the results from an SEO audit as well as our team’s expertise to set your website’s SEO on the right track. Developing an SEO strategy provides guidance to your SEO tactics as well as gives you goals to work toward for tracking your strategy.

When a website undergoes an SEO audit, it’s being evaluated on how well it’s optimized for search engines. An SEO audit identifies errors that may prevent your site from ranking as well as identifies opportunities to improve. During an SEO audit, our team will comb through your website, conduct keyword research, and create an in-depth presentation of their findings as well as solutions to improve. Conducting a comprehensive SEO audit allows you to see exactly how your website is performing on search engines and how you can improve performance.

A competitor analysis is a critical component of a website audit because it provides valuable insights that help you optimize efforts, refine strategies, and outperform competition in the online marketplace. A competitor analysis compares your site and a competitor’s site, specifically digging deep into organic search rankings, traffic, backlinks, content strategies, and keyword targeting. This process also plays a role in keyword research by uncovering the keywords used by competitors, giving you the opportunity to refine your keyword research and strategy. This process is essential for strategic decision-making and execution to ensure your efforts lead to success.

Enterprise SEO refers to SEO services for large and complex websites that have a massive number of URLs. Due to the complexity and size of these websites, they can be quite the undertaking. However, an enterprise SEO audit is still necessary. No matter the size or complexity of your site, ensure that your content is optimized to rank on the search engine results page. SEO services for enterprise websites include an SEO audit, keyword research, SEO strategy, technical SEO audit, and more.

Local SEO focus on growing your website’s visibility on local search results on search engines like Google. This strategy helps your business stand out and drive traffic to the physical location of your business from online leads. Part of a local SEO strategy may include targeting specific geographic keywords in your website’s content and meta descriptions, as well as adding your physical location address to your website and encouraging local-based reviews. Off-page SEO for local businesses involves building links from trusted location or niche-specific directories, enhancing Google’s trust in the business. Local SEO can bring in more people to your physical location and boost your local search rankings which results in increased traffic to your website. 

Having a successful SEO strategy isn’t just about optimizing content and implementing keywords throughout your website. The technical aspect of your website plays an integral role in the success of your SEO efforts. Technical SEO services include checking HTTPS status codes, optimizing site speed, running crawl error reports, auditing redirects, and eliminating duplicate content. These aspects of a website greatly impact SEO efforts; therefore, they need the proper attention in order to have a successful overall SEO strategy.

A backlink is a link on a website that leads to another website, and if you have a backlink from high authority websites, not only will the organic rankings of the website increase but it will also gain a steady stream of traffic. Quality backlinks, such as guest blogging on valuable websites, can drive more sales. Our SEO backlinking services include creating and promoting linkable assets such as blog posts and visual content, such as infographics.

As video content continuously becomes more popular in the digital space, it’s imperative to have a clear understanding of how to optimize your video content. When you optimize your video content, you’re ensuring that it will reach the intended audience, which may then boost engagement and traffic. Optimizing your content includes implementing keywords into the title and description, adding subtitles, creating a visually pleasing thumbnail, and more. Making these minor changes to your video content will help your content be pushed toward the intended audience.